A Direct Marketing Campaign for a Consumer Product Essay

A Direct Marketing Campaign for a Consumer Product - Essay Example  The advertising planâ ¨ will target crowds from the ages of twelve years of age to twenty-one years of age. Just the understudies from high schoolsïÆ'', universities and college of this age gathering will be picked in the main showcasing stage inside the Los Angeles Area. The private secondary schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The open secondary schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges remembered for our school visits are Academy Pacific Travel College, Agape Christian  The Lipton Green Tea (LGT) will be depicted as having the valuable wellbeing fixings, for example, the truly necessary nutrients and minerals and its regular item without any additives, added substances, and food shading accordingly wiping out the chance of having destructive reactions will be the principle topic of the showcasing plan. This advertising methodology to draw in a specific objective crowd will be actualized from January 2006 to June 2006. Free one container tests will be given to the forthcoming youth.  They will at that point top off a study poll to decide their taste remarks and different remarks and proposals. Bright costly handouts and flyers will be given to each free examining understudy promoting the numerous medical advantages taking the Lipton Green Tea to make them acquainted with the items. The LGT will have a similar selling cost as a Coke item. This implies the LGT will have a hopeful projection of its advertising procedure to corner a major bit of the drink devouring business sector.