A Direct Marketing Campaign for a Consumer Product Essay

A Direct Marketing Campaign for a Consumer Product - Essay Example  The advertising planâ ¨ will target crowds from the ages of twelve years of age to twenty-one years of age. Just the understudies from high schoolsïÆ'', universities and college of this age gathering will be picked in the main showcasing stage inside the Los Angeles Area. The private secondary schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The open secondary schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges remembered for our school visits are Academy Pacific Travel College, Agape Christian  The Lipton Green Tea (LGT) will be depicted as having the valuable wellbeing fixings, for example, the truly necessary nutrients and minerals and its regular item without any additives, added substances, and food shading accordingly wiping out the chance of having destructive reactions will be the principle topic of the showcasing plan. This advertising methodology to draw in a specific objective crowd will be actualized from January 2006 to June 2006. Free one container tests will be given to the forthcoming youth.  They will at that point top off a study poll to decide their taste remarks and different remarks and proposals. Bright costly handouts and flyers will be given to each free examining understudy promoting the numerous medical advantages taking the Lipton Green Tea to make them acquainted with the items. The LGT will have a similar selling cost as a Coke item. This implies the LGT will have a hopeful projection of its advertising procedure to corner a major bit of the drink devouring business sector.

Ministry of Manpower, Singapore Free Essays

Brief Description of Ministry of Manpower EE4041 E-learning week task by LIU TIANCHI Group Y15 As one of the Tripartite Partners in Singapore, Ministry of Manpower (MOM) assumes the administration job and tries to build up an incredible work environment along with the other two accomplices, the National Trades Union Congress (NTUC) and the Singapore National Employers Federation (SNEF) which speak to the representatives and managers independently. The crucial MOM is to accomplish an all inclusive serious workforce and extraordinary working environment, for a firm society and a safe monetary future for all Singaporeans. To separate it into two sections: MOM intends to enable Singaporeans so they can understand their latent capacity; MOM additionally manages and directs the working environment in order to accomplish a durable society. We will compose a custom paper test on Service of Manpower, Singapore or then again any comparative theme just for you Request Now So as to accomplish the mission, MOM is organized with divisions and legal sheets, the two of which have certain particular duty. For instance, Labor Relations and Workplaces Division (LRWD) assumes a significant job in question settlement. More often than not, the gatherings, associations and organizations, can settle debates between themselves, as they probably am aware the issues well and would be in a decent situation to discover arrangements. On the off chance that this falls flat, at that point mollification by LRWD would kick in line with either party. LRWD or MOM get and settle a normal of around 300 questions from the unionized division for pacification consistently. This is a significant column in keeping up mechanical solidness in Singapore. One case of the legal board is Central Provident Fund (CPF) Board, which controls the CPF notable as a necessary and extensive government managed savings investment funds plan. Other than the guideline and organization obligations, MOM additionally offers types of assistance. For instance The Work Pass Division encourages the work of remote nationals in Singapore with a helpful application process. The remote representatives can discover all data that they have to know before coming to work in Singapore from MOM site. The greater part of the application forms additionally occur on the web, which is effective. Mother has won numerous honors on account of its incredible commitment to the solid tripartite relationship, which is the jealousy of numerous nations. It’s worth referencing that MOM once won United Nations Public Service Awards, which is the most esteemed universal acknowledgment of greatness in broad daylight administration. As can be seen, MOM has its novel and significant job in keeping up the solid and endeavoring work environment in Singapore. Step by step instructions to refer to Ministry of Manpower, Singapore, Essay models

How to Write a Reflective Essay A Full Guide for Students

How to Write a Reflective Essay A Full Guide for Students First, we have to know “what is a reflective essay?” before we learn the “How to write a reflective essay?” A reflective essay can be some content on the event that happened to the writer or author. It can be easy to write or to be hard to write. The reflective essay also is called dairy data, but the excellent work it demands because the other will be read it and learns something new. Correct way to start a Reflective Essay Summary Correct way to start a Reflective EssayReflective essay formatUse Descriptive LanguageReflective Essay StructureHow to write a good Reflective EssayReflective Essay material and concepts: Key points for writing a Reflective Essay  Things about to care while writing a Reflective Essay: Conclusion Now, you already know what is a reflective essay, it is easy to make an outline and you will have a clear view of the content of your essay. Thus, the writing of yours will become much easier. Reflective essay format The format of a reflective essay can be different depending on the person who reads. Reflective essays can be a simple or complicated part of novels, blogs, etc. not only in simple books. Use Descriptive Language Make sure, your essay keeps the reader interested. A good essay is one that makes use of definitive language. Talk about the details of its shape or its color. Not only say that something was looking good. In the essay, talk about how those things or experiences made you feel. Ensure your words involve all of the think if possible. Reflective Essay Structure The main parts of the essay structure are as follows: Introduction: While starting the refractive essay you have to introduce yourself and about your topic, you picked up to write the essay. By doing this you are making the interest in your reflective essay.Main body: The main body is the main part of your reflective essay in which the story or the main portion of your essay will be written. By reading these readers can comment on your reflective essay.Conclusion: The conclusion is a part in which you define what you learn from your experience which is shared with you in your essay and what is the good or bad thing about that experience. How to write a good Reflective Essay Describe a definite change, experience, and incident;Include at least one strong example that makes the picture fuller which can define your situation;Show the effects, how some events affected you in person and what your experience gave you.A good reflective essay contains a positive sided good content.A reflective essay called good when it tells about the advantages and disadvantages of both of the situations on which you have written. Reflective Essay material and concepts: Some times, teacher make you free for choosing your topic, but it cant be same for every case:- Your first speech in school/college.Why you do your first fight.Watching the ocean with your feet covered in the sand.A moment in which human rights in your country is the concept.A book you have freshly read. Key points for writing a Reflective Essay   A reflective essay is based on your experience so that you can use ‘I’.Use more quotations to make your essay effective and attractive.You can share your good or bad both experience and can also tell the improvisation to the situation that can be done at that time. Things about to care while writing a Reflective Essay: Do write your ideas in a definitive way. Your words to be used are simple and straight so that the reader can understand the situation you want to tell him.Try to keep it as simple as possible.Create an outline then start your reflective essay.  Don’t make your essay disorderly material, insights, and concepts. Make them in the most likely order. Conclusion It concludes that your refractive essay will give an effective result to the reader. In the last paragraph of your essay you recall your whole story as a result in conclusion. You can give the advantages and disadvantages of your experience in the conclusion.

The War Of The World War I - 1341 Words

World War One is considered to be one of the most important events in modern world history. Lasting four years and resulting in large numbers of casualties, the war represented a total war in which nations devoted all of the resources at their disposal to the war effort. Before this time, wars were fought by trained armies sent to fight on a battlefield, and had little impact on the lives of civilians not involved in the fighting. However, during World War One, governments controlled the economy, shifting the focus of industry from consumer goods production to the production of goods that would support the war. All available civilians were put to work either directly in the fighting, or in support of war activities on the home front. Civilians played a critical role in World War One through their expression of patriotism and support of government programs, through their purchase of war bonds, and through the lifestyle changes they made in support of war related activities. As war b roke out across Europe in 1914, civilians enthusiastically supported the war and volunteered for military service. Between 1914-1916, approximately 2.5 million British citizens volunteered for the army (Grant 18). However, as the war dragged on, and the risks associated with fighting became more apparent, the number of volunteers dropped dramatically. In order to have enough soldiers to supply to the front lines, governments used conscription, a military draft that required men to fight.Show MoreRelatedThe War Of The World War I902 Words   |  4 Pages War has been a terrible part of the human existence since the beginning of time. According to historians there has been only 268 years of peace out of the nearly 3,500 years that civilized humans have existed (Hedges). That is a staggering statistic showing how deep-rooted war is in the minds and hearts of people. So while war itself might be inevitable the outcome of any given conflict is anything but predictable. There are many different elements that come into play during combat but perhaps theRead MoreThe War Of The World War I1501 Words   |  7 Pages It’s been over a century since Austria declared war on Serbia. The assassination of Archduke Francis Ferdinand, in Sarajevo on June 28, 1914, sparked a war that was to end all others. It clearly did not. Countless wars and conflicts have been fought since each evolving into something different than the last. As a result, modern warfare has evolved into something completely different than that of a century ago. Although war is fought for fundamentally the same reasons, warfare, as it isRead MoreThe World War I Is War1653 Words   |  7 PagesWorld War I is war famous for European nations fighting against themselves. It began to take shape when countries like France and Germany beginning to form their own allies. It all started with the powerful Austria-Hungary wanted to have Serbia as part of their own empire. However a group of Serbian n ationalists known as Black Hands dislike the idea. So they wanted to send a message to the Austria-Hungary government by killing Archduke Franz Ferdinand. Gavrilo Princip, member of the Black Hands,Read MoreThe War Of World War I1419 Words   |  6 PagesWorld War One, also known as the First Word War, The Great War and The War To End All Wars took place in Europe from 1914 to 1918. Being a soldier In World War One would have been one of the most dangerous, yet exciting things that a man could have ever done. The war would have put a tremendous amount of physical demands on soldiers, and yet they had to keep fighting even though deep down they knew that they were only small when compared to the grand scheme of war. World War One consisted of threeRead MoreThe War Of The World War I1279 Words   |  6 Pagestreaty that finished World War I was agreed upon by Germany and the Allies at the Palace of Versailles in Paris. The main three Allies showed their interest: British Prime Mini ster David Lloyd George, French Premier George Clemenceau and US President Woodrow Wilson. The Great War had crushed Europe. Limitless territories of north-western Europe were diminished to almost nothing; French and Belgian towns and towns had vanished from the map without any trace of existence. The war destroyed EuropeansRead MoreThe War Of The World War I Essay1544 Words   |  7 Pageschanges. The world had only just recently gotten out of the Great Depression which lasted for over ten years. Also, after the â€Å"War Guilt Clause† of the Treay of Versailles was signed in 1918 to end World War I, most of the blame for the war was awarded to Germany. This caused tension to build up over the next twenty years and due to a random act on Poland by Germany, World War II was declared. World War II lasted from 1939 until 1945 and was seen as one of the bloodiest wars the world has ever knownRead MoreThe War Of The World War I1523 Words   |  7 PagesIt’s been over a c entury since Austria declared war on Serbia. The assassination of Archduke Francis Ferdinand, in Sarajevo on June 28, 1914, sparked a war that was to end all others. It clearly did not. Countless wars and conflicts have been fought since, each evolving into something different than the last. As a result, modern warfare has evolved into something completely different than that of a century ago. Although war is fought for fundamentally the same reasons, warfare, as it is practicedRead MoreThe War Of The World War I1456 Words   |  6 Pagesamongst potentially antagonistic states; Unfortunately, what statesmen had not imagined was that the world had to witness to the slaughter of the First World War to achieve such dream. However, precisely because of the the devastation and chaos caused by the war, the establishment of a general association of states was crucial, and needed to be constructed as quickly as possible. In addition, as World War I pointed out a fundamental flaw in The Balance of Power System, therefore, its malfunctions couldRead MoreThe War Of World War I1328 Words   |  6 PagesIt is the year 1944, the year when the U.S joined the war of World War 2. It morning and you are on a battleship. You are on the landing hangar with everyone who will go to battle. The three captains rally up everyone in your group including you. One of the captain said,â€Å"Today it will be the symbol of how Germany started to fall apart†. The other captain would say ,â€Å"That right, there will not be any mistakes or we would give them an opportunity to spread far and wide and they would get even moreRead MoreWorld War I As The War1771 Words   |  8 PagesEnd All Wars knew World War I as the War. This massive war involved thirty-two countries but a country that had a very important role was Russia. In the beginning two sides formed, the allies and the central powers. Russia was the first to mobilize its army because it came to the aid of its ally Serbia after the assassination of their Archduke Franz Ferdinand by a terrorist group from Austria-Hungary. In result of Russia mobilizing it’s army, Germany, who was in support of Austria-Hungary, declared

Are You Insane Or Insane - 875 Words

Are You Insane? â€Å"Are you insane?† is a term I used to use a lot when driving on the highways, byways and interstates. It is highly likely that most all of us have used this term in some fashion or another. What is interesting about this term is that it is not a mental disorder, it is a legal term that is used in the court system to describe a defendant in a trail. The Miller-Keane Encyclopedia and Dictionary of Medicine, Nursing, and Allied Health, Seventh Edition says, â€Å"Insane is a medically obsolete term for mental derangement or a disorder. Insanity is now a purely legal term, denoting a condition due to which a person lacks criminal responsibility for a crime and therefore cannot be convicted of it. adj., insane ´.† Having pointed that out, perhaps, I am OK screaming out, â€Å"Are you insane you freaking idiot?† next time someone cuts me off on the interstate. There are real psychological disorders that exist in the world today and shouldn’t be taken l ightly or even used lightly. The people who have these disorders suffer and often people treated them horribly. There are even people that have undiagnosed disorders. This can be very detrimental not only for the particular person, but for society. Physiological disorders are a wide range of conditions that affect mood, thinking, and behavior. There are a lot of different psychological disorders here is a list of the major psychological disorders and their definitions; †¢ Major depression - A mood disorder causing aShow MoreRelatedAre You Really Insane? Essay1544 Words   |  7 PagesAre you really insane? Would you choose a psychiatric hospital or hard labor? For Randle Patrick McMurphy, in One Flew Over The Cuckoo’s Nest, the choice was obvious: an Oregon psychiatric hospital. McMurphy had managed to fake insanity to bypass a sentence of prison for time in the Nurse Ratched’s psych ward. His facade raised the questions on the authenticness of mental illness, challenging how a psychiatrist must trust his/her patient. David Rosenhan demonstrates the possibility of incorrectRead More`` You re Insane ! 200 Kares For This Bloody Thing?1688 Words   |  7 Pagesâ€Å"You’re insane! 200 kares for this bloody thing?† A boy, ears perked with interest, grinned at the man speaking to him. â€Å"Hey you never seen these beauties in this part of town in over 20 moons. Sorry, but they don’t come cheap.† he argued gleefully, before placing his hands behind his head. â€Å"Oh no old man, it looks like it is now 210 kares.† â€Å"I ve seen places selling these at 100! You are just ripping me off to get more money and you know it!† the man yelled, alcohol still prominent on his breathRead MoreWas Hamlet Faking His Insanity? Essay572 Words   |  3 Pagesbut not knowing that they’re acting crazy. Also, it’s going through a lot of stress at the same time causing you to act stranger then a normal person. Hamlet was not totally insane. It doesn’t fit. I’m not saying that Hamlet was faking the whole thing. I mean, having your dad die is bad, but to have your mom marry your uncle. Also to see the ghost of your dead dad. That might make you a bit crazy, but not as crazy as everyone thought Hamlet was. If it wasn’t for Hamlet’s insanity, the King wouldRead MoreAll that Hamlet has Gone Through887 Words   |  4 Pagesif he has gone insane or if he is just truly pretending to be. Needless to say he went through some things that could make anyone go insane. In such a short amount of time his life turned upside down. His dad died, which by itself can make anyone go crazy. To make matters worse shortly after his dad dies, his mom decides to marry his uncle. His uncle who becomes king after he murders Hamlets dad. Although Hamlet does do many things that would make you think he is insane, acting insane is just partRead MoreHamlet Insane or Sane Essay783 Words   |  4 PagesHamlet- Sane or Insane In Shakespeares play Hamlet the main character Hamlet experiences many different and puzzling emotions. He toys with the idea of killing himself and then plays with the idea of murdering others. Many people ask themselves who or what is this man and what is going on inside his head. The most common question asked about him is whether or not he is sane or insane. Although the door seems to swing both ways many see him as a sane person with one thought on his mind,Read MoreExamples Of Characters In The Yellow Wallpaper By Charlotte Perkins Stetson1518 Words   |  7 PagesClearly Insane Throughout books and movies, characters are portrayed as insane all the time. Characters show signs of insanity such as hallucinations, forgetfulness, or performing weird and unusual actions. When someone is shown as insane, it means that the state of mind prevents people from normal behavior and perception. An example of a character being insane throughout a story is the article â€Å"The Yellow Wallpaper† by Charlotte Perkins Stetson. The narrator in this article is obviously insane becauseRead MoreHamlet by William Shakespeare788 Words   |  3 PagesInsane or Not Insane? In the tragedy, Hamlet by William Shakespeare, the audience is presented with a character who suffers inner and external conflicts. Hamlet, the young prince, continues to mourn his father’s death from the beginning of the play until the end. Hamlet’s inner conflict is that he discovers Claudius, his uncle, has committed the murder of his father. Hamlet does not analyze how he will seek revenge and murder his Uncle Claudius without his conscience interfering. The external conflictRead MoreHamlet : William Shakespeare s Hamlet1364 Words   |  6 Pagesdoes go a little insane when he sees the ghost of his dead father. If it wasn’t for Hamlet goes insane, Claudius, would have probably suspected that something was going on with Hamlet, and most likely have him sentenced to death. If Hamlet didn’t act so strangely his uncle probably would not have believed that he was losing his mind, then Claudius would have seen that Hamlet knew the truth that he killed his father. Think about it†¦ in the modern society, if you are considered crazy, you can say almostRead MoreInsane, But Guilty : A Superior Substitute For Insanity Plea1426 Words   |  6 PagesJisette Blondet Mr. Albonetti English Composition March 11, 2016 Insane, But Guilty; A Superior Substitute For The Insanity Plea The Insanity Plea was first used in 1843, changing society’s perception on the . â€Å"Totally deprived of his understanding and memory so as not to know what he [was] doing, no more than an infant, a brute, or a wild beast† (Feigl 1995, 161).† What first started off as â€Å"complete madness† had evolved to the â€Å"Wild Beast† test after the twentieth century. Feigl had the perceptionRead MoreOne Flew Over The Cuckoo s Nest By Ken Kesey1579 Words   |  7 Pagesreality. The whole book itself, revolves around the issue of either being sane or not. We are met with the thought of whether the narrator themselves are sane. But when it comes to our world today, we must ask ourselves how can we define someone as insane or sane? If if we can, who should be in charge of saying that they are? The first character that we are introduced to, is Bromden, or â€Å"Chief Bromden,† throughout the story we see him telling the story of how he see’s the ward and other patients

Part Two Chapter V Free Essays

V Alison Jenkins, the journalist from the Yarvil and District Gazette, had at last established which of the many Weedon households in Yarvil housed Krystal. It had been difficult: nobody was registered to vote at the address and no landline number was listed for the property. Alison visited Foley Road in person on Sunday, but Krystal was out, and Terri, suspicious and antagonistic, refused to say when she would be back or confirm that she lived there. We will write a custom essay sample on Part Two Chapter V or any similar topic only for you Order Now Krystal arrived home a mere twenty minutes after the journalist had departed in her car, and she and her mother had another row. ‘Why din’t ya tell her to wait? She was gonna interview me abou’ the Fields an’ stuff!’ ‘Interview you? Fuck off. Wha’ the fuck for?’ The argument escalated and Krystal walked out again, off to Nikki’s, with Terri’s mobile in her tracksuit bottoms. She frequently made off with this phone; many rows were triggered by her mother demanding it back and Krystal pretending that she didn’t know where it was. Dimly, Krystal hoped that the journalist might know the number somehow and call her directly. She was in a crowded, jangling cafe in the shopping centre, telling Nikki and Leanne all about the journalist, when the mobile rang. †Oo? Are you the journalist, like?’ ‘†¦ o’s ‘at †¦ ‘erri?’ ‘It’s Krystal. ‘Oo’s this?’ ‘†¦ ‘m your †¦ ‘nt †¦ other †¦ ‘ister.’ †Oo?’ shouted Krystal. One finger in the ear not pressed against the phone, she wove her way between the densely packed tables to reach a quieter place. ‘Danielle,’ said the woman, loud and clear on the other end of the telephone. ‘I’m yer mum’s sister.’ ‘Oh, yeah,’ said Krystal, disappointed. Fuckin’ snobby bitch, Terri always said when Danielle’s name came up. Krystal was not sure that she had ever met Danielle. ‘It’s abou’ your Great Gran.’ †Oo?’ ‘Nana Cath,’ said Danielle impatiently. Krystal reached the balcony overlooking the shopping centre forecourt; reception was strong here; she stopped. ‘Wha’s wrong with ‘er?’ said Krystal. It felt as though her stomach was flipping over, the way it had done as a little girl, turning somersaults on a railing like the one in front of her. Thirty feet below, the crowds surged, carrying plastic bags, pushing buggies and dragging toddlers. ‘She’s in South West General. She’s been there a week. She’s had a stroke.’ ‘She’s bin there a week?’ said Krystal, her stomach still swooping. ‘Nobody told us.’ ‘Yeah, well, she can’t speak prop’ly, but she’s said your name twice.’ ‘Mine?’ asked Krystal, clutching the mobile tightly. ‘Yeah. I think she’d like to see yeh. It’s serious. They’re sayin’ she migh’ not recover.’ ‘Wha’ ward is it?’ asked Krystal, her mind buzzing. ‘Twelve. High-dependency. Visiting hours are twelve till four, six till eight. All righ’?’ ‘Is it – ?’ ‘I gotta go. I only wanted to let you know, in case you want to see her. ‘Bye.’ The line went dead. Krystal lowered the mobile from her ear, staring at the screen. She pressed a button repeatedly with her thumb, until she saw the word ‘blocked’. Her aunt had withheld her number. Krystal walked back to Nikki and Leanne. They knew at once that something was wrong. ‘Go an’ see ‘er,’ said Nikki, checking the time on her own mobile. ‘Yeh’ll ge’ there fer two. Ge’ the bus.’ ‘Yeah,’ said Krystal blankly. She thought of fetching her mother, of taking her and Robbie to go and see Nana Cath too, but there had been a huge row a year before, and her mother and Nana Cath had had no contact since. Krystal was sure that Terri would take an immense amount of persuading to go to the hospital, and was not sure that Nana Cath would be happy to see her. It’s serious. They’re saying she might not recover. †Ave yeh gor enough cash?’ said Leanne, rummaging in her pockets as the three of them walked up the road towards the bus stop. ‘Yeah,’ said Krystal, checking. ‘It’s on’y a quid up the hospital, innit?’ They had time to share a cigarette before the number twenty-seven arrived. Nikki and Leanne waved her off as though she were going somewhere nice. At the very last moment, Krystal felt scared and wanted to shout ‘Come with me!’ But then the bus pulled away from the kerb, and Nikki and Leanne were already turning away, gossiping. The seat was prickly, covered in some old smelly fabric. The bus trundled onto the road that ran by the precinct and turned right into one of the main thoroughfares that led through all the big-name shops. Fear fluttered inside Krystal’s belly like a foetus. She had known that Nana Cath was getting older and frailer, but somehow, vaguely, she had expected her to regenerate, to return to the heyday that had seemed to last so long; for her hair to turn black again, her spine to straighten and her memory to sharpen like her caustic tongue. She had never thought about Nana Cath dying, always associating her with toughness and invulnerability. If she had considered them at all, Krystal would have thought of the deformity to Nana Cath’s chest, and the innumerable wrinkles criss-crossing her face, as honourable scars sustained during her successful battle to survive. Nobody close to Krystal had ever died of old age. (Death came to the young in her mother’s circle, sometimes even before their faces and bodies had become emaciated and ravaged. The body that Krystal had found in the bathroom when she was six had been of a handsome young man, as white and lovely as a statue, or that was how she remembered him. But sometimes she found that memory confusing and doubted it. It was hard to know what to believe. She had often heard things as a child that adults later contradicted and denied. She could have sworn that Terri had said, ‘It was yer dad.’ But then, much later, she had said, ‘Don’ be so silly. Yer dad’s not dead, ‘e’s in Bristol, innee?’ So Krystal had had to try and reattach herself to the idea of Banger, which was what everybody called the man they said was her father. But always, in the background, there had been Nana Cath. She had escaped foster care because of Nana Cath, ready and waiting in Pagford, a strong if uncomfortable safety net. Swearing and furious, she had swooped, equally aggressive to Terri and to the social workers, and taken her equally angry great-granddaughter home. Krystal did not know whether she had loved or hated that little house in Hope Street. It was dingy and it smelt of bleach; it gave you a hemmed-in feeling. At the same time, it was safe, entirely safe. Nana Cath would only let approved individuals in through the door. There were old-fashioned bath cubes in a glass jar on the end of the bath.) What if there were other people at Nana Cath’s bedside, when she got there? She would not recognize half her own family, and the idea that she might come across strangers tied to her by blood scared her. Terri had several half-sisters, products of her father’s multiple liaisons, whom even Terri had never met; but Nana Cath tried to keep up with them all, doggedly maintaining contact with the large disconnected family her sons had produced. Occasionally, over the years, relatives Krystal did not recognize had turned up at Nana Cath’s while she was there. Krystal thought that they eyed her askance and said things about her under their voices to Nana Cath; she pretended not to notice and waited for them to leave, so that she could have Nana Cath to herself again. She especially disliked the idea that there were any other children in Nana Cath’s life. (†Oo are they?’ Krystal had asked Nana Cath when she was nine, pointing jealously at a framed photograph of two boys in Paxton High uniforms on Nana Cath’s sideboard. ‘Them’s two o’ my great-grandsons,’ said Nana Cath. ‘Tha’s Dan and tha’s Ricky. They’re your cousins.’ Krystal did not want them as cousins, and she did not want them on Nana Cath’s sideboard. ‘An’ who’s tha’?’ she demanded, pointing at a little girl with curly golden hair. ‘Tha’s my Michael’s little girl, Rhiannon, when she were five. Beau’iful, weren’t she? Bu’ she wen’ an’ married some wog,’ said Nana Cath. There had never been a photograph of Robbie on Nana Cath’s sideboard. Yeh don’t even know who the father is, do yeh, yer whore? I’m washin’ my ‘ands of yeh. I’ve ‘ad enough, Terri, I’ve ‘ad it: you can look after it yourself.) The bus trundled on through town, past all the Sunday afternoon shoppers. When Krystal had been small, Terri had taken her into the centre of Yarvil nearly every weekend, forcing her into a pushchair long past the age when Krystal needed it, because it was so much easier to hide nicked stuff with a pushchair, push it down under the kid’s legs, hide it under the bags in the basket under the seat. Sometimes Terri would go on tandem shoplifting trips with the sister she spoke to, Cheryl, who was married to Shane Tully. Cheryl and Terri lived four streets away from each other in the Fields, and petrified the air with their language when they argued, which was frequently. Krystal never knew whether she and her Tully cousins were supposed to be on speaking terms or not, and no longer bothered keeping track, but she spoke to Dane whenever she ran across him. They had shagged, once, after splitting a bottle of cider out on the rec when they were fourteen. Neither of them had ever ment ioned it afterwards. Krystal was hazy on whether or not it was legal, doing your cousin. Something Nikki had said had made her think that maybe it wasn’t. The bus rolled up the road that led to the main entrance of South West General, and stopped twenty yards from an enormous long rectangular grey and glass building. There were patches of neat grass, a few small trees and a forest of signposts. Krystal followed two old ladies out of the bus and stood with her hands in her tracksuit pockets, looking around. She had already forgotten what kind of ward Danielle had told her Nana Cath was on; she recalled only the number twelve. She approached the nearest signpost with a casual air, squinting at it almost incidentally: it bore line upon line of impenetrable print, with words as long as Krystal’s arm and arrows pointing left, right, diagonally. Krystal did not read well; being confronted with large quantities of words made her feel intimidated and aggressive. After several surreptitious glances at the arrows, she decided that there were no numbers there at all, so she followed the two old ladies towards the double glass doors at the front of the main building. The foyer was crowded and more confusing than the signposts. There was a bustling shop, which was separated from the main hall by floor to ceiling windows; there were rows of plastic chairs, which seemed to be full of people eating sandwiches; there was a packed cafe in the corner; and a kind of hexagonal counter in the middle of the floor, where women were answering enquiries as they checked their computers. Krystal headed there, her hands still in her pockets. ‘Where’s ward twelve?’ Krystal asked one of the women in a surly voice. ‘Third floor,’ said the woman, matching her tone. Krystal did not want to ask anything else out of pride, so she turned and walked away, until she spotted lifts at the far end of the foyer and entered one going up. It took her nearly fifteen minutes to find the ward. Why didn’t they put up numbers and arrows, not these stupid long words? But then, walking along a pale green corridor with her trainers squeaking on the linoleum floor, someone called her name. ‘Krystal?’ It was her aunt Cheryl, big and broad in a denim skirt and tight white vest, with banana-yellow black-rooted hair. She was tattooed from her knuckles to the tops of her thick arms, and wore multiple gold hoops like curtain rings in each ear. There was a can of Coke in her hand. ‘She ain’ bothered, then?’ said Cheryl. Her bare legs were planted firmly apart, like a sentry guard. †Oo?’ ‘Terri. She din’ wanna come?’ ‘She don’ know ye’. I on’y jus’ ‘eard. Danielle called an’ tole me.’ Cheryl ripped off the ring-pull and slurped Coke, her tiny eyes sunken in a wide, flat face that was mottled like corned beef, scrutinizing Krystal over the top of the can. ‘I tole Danielle ter call yeh when it ‘appened. Three days she were lyin’ in the ‘ouse, and no one fuckin’ found ‘er. The state of ‘er. Fuckin’ ‘ell.’ Krystal did not ask Cheryl why she herself had not walked the short distance to Foley Road to tell Terri the news. Evidently the sisters had fallen out again. It was impossible to keep up. ‘Where is she?’ asked Krystal. Cheryl led the way, her flip-flops making a slapping noise on the floor. ‘Hey,’ she said, as they walked. ‘I ‘ad a call fr’m a journalist about you.’ ‘Didja?’ ‘She give me a number.’ Krystal would have asked more questions, but they had entered a very quiet ward, and she was suddenly frightened. She did not like the smell. Nana Cath was almost unrecognizable. One side of her face was terribly twisted, as though the muscles had been pulled with a wire. Her mouth dragged to one side; even her eye seemed to droop. There were tubes taped to her, a needle in her arm. Lying down, the deformity in her chest was much more obvious. The sheet rose and fell in odd places, as if the grotesque head on its scrawny neck protruded from a barrel. When Krystal sat down beside her, Nana Cath made no movement. She simply gazed. One little hand trembled slightly. ‘She ain’ talkin’, bu’ she said yer name, twice, las’ nigh’,’ Cheryl told her, staring gloomily over the rim of her can. There was a tightness in Krystal’s chest. She did not know whether it would hurt Nana Cath to hold her hand. She edged her own fingers to within a few inches of Nana Cath’s, but let them rest on the bedspread. ‘Rhiannon’s bin in,’ said Cheryl. ‘An’ John an’ Sue. Sue’s tryin’ ter get hold of Anne-Marie.’ Krystal’s spirits leapt. ‘Where is she?’ she asked Cheryl. ‘Somewhere out Frenchay way. Y’know she’s got a baby now?’ ‘Yeah, I ‘eard,’ said Krystal. ‘Wha’ was it?’ ‘Dunno,’ said Cheryl, swigging Coke. Someone at school had told her: Hey, Krystal, your sister’s up the duff! She had been excited by the news. She was going to be an auntie, even if she never saw the baby. All her life, she had been in love with the idea of Anne-Marie, who had been taken away before Krystal was born; spirited into another dimension, like a fairy-tale character, as beautiful and mysterious as the dead man in Terri’s bathroom. Nana Cath’s lips moved. ‘Wha’?’ said Krystal, bending low, half scared, half elated. ‘D’yeh wan’ somethin’, Nana Cath?’ asked Cheryl, so loudly that whispering guests at other beds stared over. Krystal could hear a wheezing, rattling noise, but Nana Cath seemed to be making a definite attempt to form a word. Cheryl was leaning over the other side, one hand gripping the metal bars at the head of the bed. ‘†¦ Oh †¦ mm,’ said Nana Cath. ‘Wha’?’ said Krystal and Cheryl together. The eyes had moved millimetres: rheumy, filmy eyes, looking at Krystal’s smooth young face, her open mouth, as she leaned over her great-grandmother, puzzled, eager and fearful. ‘†¦ owin †¦Ã¢â‚¬â„¢ said the cracked old voice. ‘She dunno wha’ she’s sayin’,’ Cheryl shouted over her shoulder at the timid couple visiting at the next bed. ‘Three days lef’ on the fuckin’ floor, ‘s’not surprisin’, is it?’ But tears had blurred Krystal’s eyes. The ward with its high windows dissolved into white light and shadow; she seemed to see a flash of bright sunlight on dark green water, fragmented into brilliant shards by the splashing rise and fall of oars. ‘Yeah,’ she whispered to Nana Cath. ‘Yeah, I goes rowin’, Nana.’ But it was no longer true, because Mr Fairbrother was dead. How to cite Part Two Chapter V, Essay examples

The Cultures and Relationships Expressed in Bend It Like Beckham Essay Example

The Cultures and Relationships Expressed in Bend It Like Beckham   Essay The movie Bend It Like Beckham was released in 2002 by producer Gurinder Chadha. Ever since then, it has received critical acclaim for being full of easy, an impeccable sense of milieu that is the result of knowing the culture intimately enough to poke fun at it while understanding its underlying integrity.* The movie has been nominated several times as Best Film of the Year. Although this movie is considered a comedy, it expresses relationships and cultures in a serious tone. I feel the way the characters behave with one another demonstrates a deeper meaning underneath the comedic outline, for example the two relationships of Jules and her parents and Jasminder and her soccer coach. The cultures in the movie are also very diverse, such as the Indian culture compared to the culture of soccer. Both of the cultures are respected in different ways, like how the Indian culture is restricted by a social hierarchy and the soccer culture is respected in unity. Jules and her parents relationship can be described in many ways, but I feel the two dominant features displayed within their relationship have to be adaptability and cautiousness. I feel Juless parents have been adaptable to Jules soccer career because they always want what is best for Jules. Jules mother does not adapt to her daughters soccer vision at the same speed as the father. Jules dad has promoted her dream to become a professional soccer player for a very long time, although Jules mother has been against this fantasy. Her mother wants Jules to have a respectable job such as a math teacher. However by the end of the movie, Jules mother has broadened her mind for the benefit of her daughter to explore different job opportunities she has an interest in. The other example of a quality, which I feel is dominant throughout the motion picture, is cautiousness, or being tentative. We will write a custom essay sample on The Cultures and Relationships Expressed in Bend It Like Beckham   specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Cultures and Relationships Expressed in Bend It Like Beckham   specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Cultures and Relationships Expressed in Bend It Like Beckham   specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Jules parents are cautious with their daughter because they fear Jules will fall onto the wrong path of life. At least, what they feel is the wrong path for Jules. Jules mother and father were misguided into thinking Jules was homosexual with Jasminder. Although they were mistaken about this assumption, they spoke to Jules about her sexual preferences because they were guarded over their daughter. I think the parents were also tentative about sending Jules abroad to America because they had to be reassured that soccer was what Jules really wanted. I feel this shows Jules parents in a different light because if Jules and Jasminder were in fact homosexual, I believe Jules parents would have took this the wrong way, unless Jules somehow reassured her parents that she really loved Jasminder. Jasminder and the coach, Joe, have a very complicated relationship, but throughout the scenes which they share together, two characteristics stick out. Their relationship can easily be described as empathetic and intuitive. Their relationship with one another is empathetic because they both understand what is going with each others lives. Their relationship appears to be empathetic to a high degree of intensity when Jasminder is ashamed of the burn on her leg and decides she will not play during practice and instead will watch from the bench. Joe sits next to Jasminder and tells her about how she should not be ashamed of her injuries, but be proud of them since they are remnants of the past. He then goes on to show Jasminder the fracture he has on his own knee which does not allow him to play soccer anymore. He regrets it, although he does not let it hold him back. He tells her that his love for soccer is greater than an injury he has ever received and that is why he became a coach. After this Joe and Jasminder discuss how they received the imperfections on their skin and how they feel about them. The last dominant quality both Jasminder and Joe share is being intuitive with each other. Their relationship comes off as instinctive. I sense a feeling of automatic and natural reassurance when Joe rubs Jasminders feet after she goes on a run as a result of a punishment given by Joe. Her foot cramps, but she still continues to run. I feel this comes as a second nature to Jasminder because she tries to not disappoint Joe by appearing weak. Joe notices this and comes to help her. He tells her to take off her soccer cleats and he rubs her feet to loosen her muscles. I feel Joe is mentally inclined to help Jasminder because he understands the pain Jasminder is going through just to please him. It is his first instinct to run over to Jasminder when he sees her struggling. At first Jasminder seems shocked that Joe would touch her feet, but in the end, they both come to an understanding with each other and do what they feel is right.